A brand new partnership is in the air - as Samsung hook up with Bebo and get jiggy. I was interviewed by Marketing on the subject, and it reads like I was not into the concept - but it could be great - just needs to find it's angle. Read about it here
Also Brands Bands Fans, a little blog my company writes wrote about it here
My quote in the latter says it all really, brands must do something, must stand for something and not just sponsor - it's a new world and the audience rightfully require a reason to buy into a brand inviting themselves into their musical world.
Hi jack,
Angle.
Interesting one. I asked my 17 year old daughter what she thought of the latest T-Mobile campaign. She just looked at me blank with that @!*? expression all teenagers do so well.
Ask her about Susan Boyle, and she knows everything about her.
One thing she should have been interested in, the other she should not, but she is. What that says to me is One local prime time hit on TV live is worth 20 million hits on social viral media worldwide.
The press probably do as much as they can not to support the social media that is slowly killing them, but they cannot ignore TV coverage.
Susan Boyle is going to become a classic advertising case history in the years to come. So much happened in such a short space of time thanks to TV.
My guess is Live TV is the way forward. Especially with the 'In the know' instant gigs list. The great thing about live TV is its in real time, and that's a way of guaranteeing an audience will all be there at the same time. Something powerful, that is dreadfully lacking in today's disparate media age.
JACK HORNER
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Member since: 09 Jun 2008
Last login: 23 Nov 2009
Total Posts: 16
