Thinking Digital - All Comments

re: Here Lies the Wave

shubho sengupta — Wed, 21 Oct 2009 15:39:52 GMT

far ahead of its time.

re: Shame on you eBay

Alex Marks — Fri, 18 Sep 2009 11:18:30 GMT

Of course, no other company would dream of cashing in on a dead celebrity.

re: Shame on you eBay

Nicola Lucas — Wed, 16 Sep 2009 15:36:09 GMT

Amazon had something very similar when Michael Jackson died

re: De-fragmenting digital

Richard Holden — Thu, 09 Jul 2009 17:09:26 GMT

Think that Felix raises a core issue here - the limited voice that digital often has during strategic, 'top table' discussions. It's not uncommon for these to be dominated by lead creative agency(ies) who may not have the breadth/depth of experience - or inclination - to build a channel agnostic strategy.

But how does one change the paradigm here? One route is to think hard about how you ensure that the right people are round the table during strategic planning discussions. If you're engaging with digital agencies on a project-by-project basis - they're going to struggle to have their voice heard in this arena. In these instances, consider establishing a (small) retainer for your digital partne(s)r - the scope of work for which should focus them on them delivering strategic support alongside, and integrated with, your other agency partners

Twitted by juliev173

Twitted by juliev173 — Fri, 03 Jul 2009 22:31:44 GMT

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