Ed Kemp on Sports Marketing - All Comments

I know where I'll be next St George's Day (or at least the day … | St Georges Day Bank Holiday

Tue, 03 Nov 2009 22:33:52 GMT

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re: I know where I'll be next St George's Day (or at least the day after)

Jeremy Lee — Tue, 03 Nov 2009 10:20:31 GMT

What's there not to like about this? Ticks just about every possible box. I'll see you there.

re: Thierry Henry is world's best, says Castrol Performance Index. But is football that measurable?

Ed Kemp — Mon, 02 Nov 2009 12:57:46 GMT

Again, I think it just shows how hopeless the Bundesliga is... Toni wouldn't last 5 mins in the Premier League.

re: Thierry Henry is world's best, says Castrol Performance Index. But is football that measurable?

Chris Worsley — Mon, 02 Nov 2009 12:39:04 GMT

Luca Toni at 8? that cant be right can it? How recent is this meant to be?

re: Thierry Henry is world's best, says Castrol Performance Index. But is football that measurable?

Ed Kemp — Mon, 02 Nov 2009 10:23:53 GMT

To be fair to King, he is amazingly good given that he trains as much as your average parks player. I've tried his approach but I seem to be getting worse.

re: Thierry Henry is world's best, says Castrol Performance Index. But is football that measurable?

Jonathan Hume — Mon, 02 Nov 2009 10:11:44 GMT

After his performance at the weekend (helping Arsenal to another 3 points and a victory over their arch rivals) you would think Ledley King would be near the top of that list!

re: Great band, Great brand: Kasabian Football Hero with Umbro

Ed Kemp — Fri, 30 Oct 2009 14:01:08 GMT

Ok then. I'm glad that's clear

re: Great band, Great brand: Kasabian Football Hero with Umbro

paulc-c — Fri, 30 Oct 2009 11:45:40 GMT

If you say so Ed. The devils in attention to detail

re: Great band, Great brand: Kasabian Football Hero with Umbro

Ed Kemp — Fri, 30 Oct 2009 09:20:52 GMT

Excellent. So, we are all agreed that this is basically a brilliant piece of marketing!

re: Great band, Great brand: Kasabian Football Hero with Umbro

Jonathan Hume — Thu, 29 Oct 2009 14:58:03 GMT

Thanks for the mention Ed. Well done to those who made the video - looked like they had fun on the day and the end result is very effective.

re: Great band, Great brand: Kasabian Football Hero with Umbro

paulc-c — Thu, 29 Oct 2009 12:28:43 GMT

Thankyou Umbro for a sterling effort.

We at Adidas are proud to be associated with the band & are particularly pleased that Serge Pizzorno is our brand champion(you can see him with the rest of the band saluting the crowd, in the accompanying official video.)

We hope that you 'will surely get plenty of viral traffic' & we agree that this is 'one of the most innovative marketing ideas of 2009' Thanks again.

re: Newcastle's relegation was quite funny, but selling the naming rights to St James' is one kick in the groin too far

Ed Kemp — Thu, 29 Oct 2009 09:26:50 GMT

Ha! Sorry Chris - I'm actually a blue... which I guess isn't much/any better than being a Gooner in your book!!! However, I do think Arsenal are a very well run club as much as it pains me to say it.

re: Newcastle's relegation was quite funny, but selling the naming rights to St James' is one kick in the groin too far

Chris Worsley — Wed, 28 Oct 2009 16:17:18 GMT

hmmm, I think I can smell gooner. They should call it the Barbour Stadium for total appositeness. As for the Emirates (aka Le Librarie Francais) I only discovered the other day that Arsenal actually means shipyard and that it comes from the Arabic 'd'ar sina eh' so things appear to have come full circle for all you gooners.

As for delusions of grandeur, I'll come back to you Monday Ed when we've whupped votre derrieres. Allons y Votre Spurs!

re: Newcastle's relegation was quite funny, but selling the naming rights to St James' is one kick in the groin too far

SEAN RUTTLEDGE — Wed, 28 Oct 2009 15:37:35 GMT

You could have temp names like the Labatts Apollo for example

Next year could be the Brown Ale Ground

The Following year perhaps the SAGE accountancy software ground

The Mackems could retaliate by renaming their stadium of light the Nissan Primera which obviously has premier league ambitions

etcetera

re: Newcastle's relegation was quite funny, but selling the naming rights to St James' is one kick in the groin too far

Andrew Horsfall — Wed, 28 Oct 2009 14:33:33 GMT

Wow I must be one of the least informed people in the UK, as it has taken until now to find out Ricoh are sponsors of Coventrys stadium I hadnt even heard of them before today. (I just assumed that was the stadiums original name)

What I would say about the branding exercise is that it also helps when the brand in question can create a unique exprience with the audience.

Not being a Coventry fan I cant really comment on Ricohs' activity, but as I have spent many nights at the Emirates, I can say that I am impressed with their strategy to engage and product placement. From the additional shirt sponsorship, to branded goods and the sponsorship/advertising of products.

A simple task have sponsorship of the Arsenal travel club to bolster their sponsorship campaign is a smart move and has synergy throughout.

Ijust wonder how many other companies looking to go down the sponsorship route can firstly engage the audience and secondly create synergies to further promote their company?