BBC favourite Michael Phelps has ditched his ties with fast food giant McDonalds for umm fast food giant Subway.
In the US the addition of Phelps gives subway an all star sporting roster to match that of pretty much any sports brand. NBA all-star Tony Parker, Boxer and daughter of Muhammad Ali, Laila Ali, baseball player Reggie Bush and NFL footballer Michael Strahan all endorse the brand.
Through gritted teeth no doubt, Heidi Barker of McDonalds said: ‘As a top Olympics sponsor, we wish Michael and all the Olympics athletes the best in their future endeavors.’
Back home, Sport Magazine today celebrates its 100th issue by publishing a list of its 100 greatest sporting moments.
I have to admit, the prospect of Sport Magazine coming to London in 2007 hardly filled me with a sense of great anticipation.
Given the amount of sporting press coverage we already have in this country and having read the cr*p printed in other London free papers yet another magazine clogging up the Underground sounded like a step too far.
But since then the title, which won ‘Launch of the Year’ at the 2007 British Society of Magazine Editors awards, has managed to achieve standout in the very congested world of sports journalism.
It has also attracted blue-chip advertisers, such as Adidas, Nike, Lloyds TSB, Sony PlayStation, O2 and Ford, which is testament to the quality of the title and the appetite of Londoners for sport. It all bodes well for 2012.
Here’s Sport Magazine’s top 5…
- Jonny Wilkinson, 2003, RWC Final drop goal
- England win the 1966 world cup final
- Sir Steve Redgrave wins 5th Olympic Gold in Athens 2004
- Liverpool win the 2005 Champions League
- England regain the Ashes 2005
Let me know what you think?