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Umbro has done a great job reinventing itself recently - the launch of the new England football kit has, in my opinion, been a great success. This tie up with Kasabian, for the launch of their new single Underdog, is another great piece of marketing for...

Posted Oct 29 2009, 09:36 AM by Ed Kemp with | with 5 comment(s)
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In some ways Rio Ferdinand is a typical footballer - massive wage packet, big money career transfers, fancy cars and the occasional brush with controversy, including an eight month ban for missing a drugs test. But unlike many of his high-profile colleagues...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Last login: 20 Nov 2009

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