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Umbro has done a great job reinventing itself recently - the launch of the new England football kit has, in my opinion, been a great success. This tie up with Kasabian, for the launch of their new single Underdog, is another great piece of marketing for...

Posted Oct 29 2009, 09:36 AM by Ed Kemp with | with 5 comment(s)
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Yesterdays riots reminded me of watching a Liverpool-Manchester United game. You know its impossible, but you find yourself wondering if its possible for both sides to lose. Some bankers were waving £10 notes at the protesters, which is pretty obnoxious...

Posted Apr 02 2009, 02:19 PM by Ed Kemp with | with 3 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Member since: 03 Jun 2008

Last login: 20 Nov 2009

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