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O2 shows the way
 

The economic downturn has put the spotlight on sponsorships ability to deliver genuine ROI like never before. So, a deal that really caught my eye recenlty was O2's decision to sponsor the Academy music venues as well as any Live Nation event. O2...

Posted Nov 13 2008, 11:16 AM by Ed Kemp with | with 2 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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