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The Haka: A brand evolution case study
 

If any brand manager ever wanted an example of why it is important to constantly evolve and improve their brand, they need look no further than the New Zealand Haka. Today the Haka is performed with such passion and ferocity that intimidated opposition...

Posted Nov 27 2008, 10:07 AM by Ed Kemp with | with 7 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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