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Seems this ad may be a tad old but I only saw it over the weekend and think it's worth a look. The FA is running a viral and TV campaign urging players to get back into the game 'whatever your level'. It apes Nikes award winning 'Take...

Posted Sep 21 2009, 11:05 AM by Ed Kemp with | with no comments
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The FA's ‘Respect' campaign, which discourages footballers from arguing back to the referee, is doomed to failure so long as the man in charge of the country's biggest club fails to control his players. The ‘Respect' campaign is a great...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Last login: 25 Nov 2009

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