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With the Ashes finished, I'm a little late in posting this blog.I was only told about his yesterday so what the heck. Before the Ashes began Stephen Fry was invited to talk before the England and Austalian teams in The Long Room at Lords. This speech...

 

Probably the most proactive brand during this Summer's Ashes has been Sure for Men and its sponsorship of England superstar Andrew Flintoff. Rather than strike a deal with the ECB, a la npower or Adidas, they have gone down the player endorsement...

 

I don't really understand HD television. How can the image of a person on the screen look sharper than the image of a person I look at sat next to me on a bus? That melon twister aside, I have to admit that I love watching sports in HD - and sadly...

 

The Sun has had a poster ad gloating about Britain’s success over Australia in Beijing banned for using the word 'bloody' . The ad in question was a play on the Australian Tourist Board’s ‘Where the bloody hell are you?’, and asked Aussies ‘Where...

Posted Nov 26 2008, 10:33 AM by Ed Kemp with | with 1 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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