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The lines between sport and entertainment have become more blurred over the years, not only in US – where the SuperBowl half-time show seems to generate as much interest as the game itself - but also in the UK. I’m told that behind closed doors, Arsenal...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Ed Kemp

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Member since: 03 Jun 2008

Last login: 23 Nov 2009

Total Posts: 368

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