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Beckham: More than just a clothes horse
 

So David Beckham will be worth £10m to AC Milan on his loan spell in January, according to Professor Simon Chadwick of Coventry University. This seems a massive overstatement for such a short deal, the fact that AC Milan are not in the Champions League...

Posted Oct 23 2008, 04:58 PM by Ed Kemp with | with 3 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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