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Where darts and cricket lead, others– probably quite shrewdly – are now following. The Premier League of Darts and Twenty20 cricket have enjoyed great success – attracting outside investment, sponsors and punters galore. Today we hear there will be a...

Posted Mar 13 2009, 03:02 PM by Ed Kemp with | with no comments
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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