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Apparently there is sod all to do in Madrid this summer
 

Last night Real Madrid unveiled £80m signing Cristiano Ronaldo at the Santiago Bernabeu in front of legends from yesteryear, the world's media and 80,000 fans who evidently have nothing better to do. Watching Ronaldo pose in front of cameras, play...

Posted Jul 07 2009, 02:10 PM by Ed Kemp with | with 3 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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