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Player shirt sales are an incredibly important source of revenue for football clubs - so much so that it has been argued Real Madrid only bought David Beckham for his commercial value. The England footballer accounted for around half of the club's...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Ed Kemp

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Member since: 03 Jun 2008

Last login: 23 Nov 2009

Total Posts: 368

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