Last night Real Madrid unveiled £80m signing Cristiano Ronaldo at the Santiago Bernabeu in front of legends from yesteryear, the world's media and 80,000 fans who evidently have nothing better to do. Watching Ronaldo pose in front of cameras, play...
In 2006, Max Clifford said: ‘Brand Beckham rested on strong foundations, as long as he’s part of the England set-up. He’s the first superstar outside football; he’s a good- looking guy and there’s still no competitor to his image amongst the rest of the...
Player shirt sales are an incredibly important source of revenue for football clubs - so much so that it has been argued Real Madrid only bought David Beckham for his commercial value. The England footballer accounted for around half of the club's...
Ed Kemp
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