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Brands are drawn to sports for the same reasons the fans are. It’s about elite performance, it’s about the competition, it’s about the drama and above all it’s about the passion. And where international sports are involved its about national pride. National...

 

Since their peak at the 2003 Rugby World Cup, stock in the England team has fallen so alarmingly Gordon Brown should consider the 'Red Rose brigade' a serious candidate for nationalisation. And as with the banks, nobody it would seem is to blame...

Posted Feb 13 2009, 09:49 AM by Ed Kemp with | with 8 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Last login: 20 Nov 2009

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