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Haka-ed off with the All Blacks (the New Zealand All Blacks that is)
 

The New Zealand All Blacks are threatening to sue Launceston RFC, after the National League Division 2 minnows tried to trademark the name, ‘Cornish All Blacks’. Paul Dalton, the NZRFU's commercial director, is quoted as saying. ‘In the professional...

Posted Oct 27 2008, 03:52 PM by Ed Kemp with | with 1 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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