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Feeling the crunch but want a piece of London 2012 action? Then visit www.benumber1.co.uk The other day while filming a piece for marketingmagazine.co.uk on the London 2012 Olympics a passer by shoved a business card into my hand which offers you the...

Posted Oct 24 2008, 09:12 AM by Ed Kemp with | with 2 comment(s)
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In 2004, Olympic champion cyclists Chris Hoy and Bradley Wiggins were sat at in cheap seat watching BBC Sports Personality of the Year arching their necks to get a look at the winners. While 10 minutes were dedicated to the deceased race horse Red Rum...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Member since: 03 Jun 2008

Last login: 20 Nov 2009

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