A smart trick for sports promoters and governing bodies is attracting new fans but without losing any of their traditional fan base. Despite some early resistance, cricket has done a great job in reaching a new audience through 20Twenty, for example....
The economic downturn has put the spotlight on sponsorships ability to deliver genuine ROI like never before. So, a deal that really caught my eye recenlty was O2's decision to sponsor the Academy music venues as well as any Live Nation event. O2...
Ed Kemp
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Last login: 20 Nov 2009
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