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Sunday saw the inaugural Nike+ Human Race event, which pitted runners competing in 25 cities against each other over 10k with the winner determined by average finisher time. Nike’s decision to host the London event at Wembley gave it an iconic backdrop...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Ed Kemp

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Member since: 03 Jun 2008

Last login: 23 Nov 2009

Total Posts: 368

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