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Seems this ad may be a tad old but I only saw it over the weekend and think it's worth a look. The FA is running a viral and TV campaign urging players to get back into the game 'whatever your level'. It apes Nikes award winning 'Take...

Posted Sep 21 2009, 11:05 AM by Ed Kemp with | with no comments
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This Saturday Ricky Hatton fights the world’s finest boxer Manny Pacquiao. While Pacquiao will have Nike in his corner, Hatton will wear a brand less well known in the UK but has exploded in the US. If you like watching people smash each others faces...

 

Amid all the madness of the Manchester City takeover, ‘The Messiah’ resigning from Newcastle FC and England’s footballers finally admitting they are too chicken to play in front of their home fans, some good news… Today, Lance Armstrong, who recovered...

 

Sunday saw the inaugural Nike+ Human Race event, which pitted runners competing in 25 cities against each other over 10k with the winner determined by average finisher time. Nike’s decision to host the London event at Wembley gave it an iconic backdrop...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Last login: 20 Nov 2009

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