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Phelps ditches Big Mac for foot-long, while Wilkinson drop goal named greatest moment
 

BBC favourite Michael Phelps has ditched his ties with fast food giant McDonalds for umm fast food giant Subway. In the US the addition of Phelps gives subway an all star sporting roster to match that of pretty much any sports brand. NBA all-star Tony...

Posted Nov 21 2008, 10:15 AM by Ed Kemp with | with 8 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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