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The final Flora London marathon this Sunday
 

This Sunday is the last Flora London Marathon, and it still isn’t entirely obvious to me why Unilever took the decision last year to pull the plug on its 14 year relationship. I’ve always believed in the value of sponsoring mass participation sports events...

Posted Apr 21 2009, 10:04 AM by Ed Kemp with | with no comments
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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