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The biggest sports brand you've probably never heard of
 

This Saturday Ricky Hatton fights the world’s finest boxer Manny Pacquiao. While Pacquiao will have Nike in his corner, Hatton will wear a brand less well known in the UK but has exploded in the US. If you like watching people smash each others faces...

Posted Apr 30 2009, 11:00 AM by Ed Kemp with | with no comments
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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