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When changing the brand name just isn't enough
 

Once upon a time the England rugby team was called the England rugby team. The reserves were called 'England B', just like we had at school. Then they became 'England A', which I guess was a promotion of sorts and then they became the...

Posted Oct 27 2009, 12:27 PM by Ed Kemp with | with 2 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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