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The equestrian world's answer to Twenty20
 

As modern attention spans shorten, abbreviated versions of sports have come into the market with mixed success. Last weekend was spent in Wolverhampton watching some quickfire darts – it was a triumph (and at £10 a ticket something I would recommend during...

Posted Nov 24 2008, 09:55 AM by Ed Kemp with | with 4 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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