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…is one of many headlines you almost certainly won’t be reading on Chelsea’s official Twitter profile which launched yesterday. The club has been active in recent years in bringing breaking news to its fan base ahead of the mass media and has done so...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Ed Kemp

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Member since: 03 Jun 2008

Last login: 23 Nov 2009

Total Posts: 368

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