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Cadbury is in discussion with 2012 regarding sponsorship of the London Games to which I say ‘great’ – but should tread with caution. Some will no doubt argue that it is an outrage for a confectionary brand to sponsor the Olympics and that children will...

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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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Ed Kemp

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Member since: 03 Jun 2008

Last login: 23 Nov 2009

Total Posts: 368

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