In 2006, Max Clifford said: ‘Brand Beckham rested on strong foundations, as long as he’s part of the England set-up. He’s the first superstar outside football; he’s a good- looking guy and there’s still no competitor to his image amongst the rest of the...
The New Zealand All Blacks are threatening to sue Launceston RFC, after the National League Division 2 minnows tried to trademark the name, ‘Cornish All Blacks’. Paul Dalton, the NZRFU's commercial director, is quoted as saying. ‘In the professional...
So David Beckham will be worth £10m to AC Milan on his loan spell in January, according to Professor Simon Chadwick of Coventry University. This seems a massive overstatement for such a short deal, the fact that AC Milan are not in the Champions League...
Player shirt sales are an incredibly important source of revenue for football clubs - so much so that it has been argued Real Madrid only bought David Beckham for his commercial value. The England footballer accounted for around half of the club's...
Ed Kemp
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