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A real sports personality of the year, please
 

In 2004, Olympic champion cyclists Chris Hoy and Bradley Wiggins were sat at in cheap seat watching BBC Sports Personality of the Year arching their necks to get a look at the winners. While 10 minutes were dedicated to the deceased race horse Red Rum...

Posted Oct 03 2008, 09:13 AM by Ed Kemp with | with 10 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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