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An ad break will guarantee a goal - but nipping off to the loo almost certainly wont
 

I think the entire country knows what happened during the closing stages of last nights FA Cup replay between Everton and Liverpool but in case you missed it a quick recap. Having suffered through 118 minutes of mind numbing dross the least the viewing...

Posted Feb 05 2009, 10:11 AM by Ed Kemp with | with 2 comment(s)
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Ed Kemp on Sports Marketing
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
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