St George’s Day has taken on a depressingly repetitive pattern.
Each year, almost everyone I know is in full agreement that as a country we should do more to celebrate St George’s Day. ‘We should be more like the Irish’, someone will say and everyone will agree.
Someone like Fullers or Marston’s will raise our spirits with a patriotic campaign and a few of us in the office will trot down to Latymers (our excellent local) for a free pint or two. But that’s about it.
Next year, sees the launch of the St Georges Day Game at Twickenham, a league fixture between London Wasps and Bath Rugby, finally giving us a celebration worthy of our patron saint.
The game takes place on 24 April, the day after St George’s Day, and will raise money for the armed forces which is, I hope you’ll, agree another good reason to come along.
Wasps are hoping brands will share their sense of patriotism and have hired Bamboo Marketing Communications to source sponsors to the event which aims to sell out Twickenham and will be repeated annually.
