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Ed Kemp on Sports Marketing

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Great band, Great brand: Kasabian Football Hero with Umbro   

Umbro has done a great job reinventing itself recently - the launch of the new England football kit has, in my opinion, been a great success.

 

This tie up with Kasabian, for the launch of their new single Underdog, is another great piece of marketing for the football brand.

 

Check out the making of the video here: Umbro

 

I should say that I didn't find this video myself but pinched it from Jonathan Hume's excellent blog, so thanks to him.

Published Oct 29 2009, 09:36 AM by Ed Kemp
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All Comments

paulc-c
  October 29, 2009

Thankyou Umbro for a sterling effort.

We at Adidas are proud to be associated with the band & are particularly pleased that Serge Pizzorno is our brand champion(you can see him with the rest of the band saluting the crowd, in the accompanying official video.)

We hope that you 'will surely get plenty of viral traffic' & we agree that this is 'one of the most innovative marketing ideas of 2009' Thanks again.

Jonathan Hume
  October 29, 2009

Thanks for the mention Ed. Well done to those who made the video - looked like they had fun on the day and the end result is very effective.

Ed Kemp
  October 30, 2009

Excellent. So, we are all agreed that this is basically a brilliant piece of marketing!

paulc-c
  October 30, 2009

If you say so Ed. The devils in attention to detail

Ed Kemp
  October 30, 2009

Ok then. I'm glad that's clear

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