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Beyond tennis and athletics, women’s sport never gets much of a showing in the national media which is a shame, especially as England’s teams are performing well.  

 

This summer England’s men won the Ashes, but the women’s team not only won their Ashes but the ICC Women’s Cricket World Cup. The England women’s football team reached the final of the European championships and the FA, following a prompting from minister for sport Gerry Sutcliffe last week, confirmed the launch of a women’s Super League from 2011.  

 

There have been some outstanding individual performances recently that have also slipped under the radar. While the efforts of Brad Wiggins and Mark Cavendish in the Tour de France were well documented, the women’s Tour was won by Brit Emma Pooley.  

 

The England women’s rugby team has swept all before them in the 6 Nations and next year they will contest the Rugby Union World Cup as the number two seeds in the tournament. Ignored by the national media, some within women’s sport are doing a great job of raising the profile themselves.

 

This week sees the launch of www.ScrumQueens.com, the first site dedicated to women’s international rugby and aims to give the sport a push in the right direction ahead of next year’s tournament. 

 

All Comments

  October 2, 2009

That would surely be a good game to watch for. People are searching like mad for news or videos of Eng vs nz, and some of us (Yankees) don't know what it means.  It means England versus New Zealand, and unfortunately it's for the ICC Championship tests in South Africa, and not for the Autumn rugby international test matches.  The Black Caps will take on the Poms and hopefully shut them down – but it may not be the most likely thing in the world.  New Zealand is the greatest cricket team around these days – but cricket is not among the Three R's in the Land of the Long White Cloud.  (Those would be Rugby, Racing, and beeR.)  That said, when Eng vs. nz IS the autumn international tests – it's gonna be worth <a rev="vote for" title="The Best Place for an Online Payday Loan on The Internet Today!" href="personalmoneystore.com/Payday-Loans ">payday loans</a> to watch the poms get crushed by the Blackness.

  October 2, 2009

Women playing Football-Cricket-Rugby?? Sorry, sooner get the paint brush out and start decorating. You are making the mistake of trying to compare apples with oranges.

Yes, my opinion is not politically correct, but look at the attendance figures of these events. You can bang your drum as loudly as possible, but the fact remains that these games are mens games and no amount of brainwashing the public is going to change that. If women are going to participate in these sposrts then they will have to accept that they will never be mainstream.

From a marketing aspect they should be treated as a niche and not pretend that they are something they are not. Trying to promote them along side the mens tournaments as equals then it is a disaster waiting to happen. They are not equal in any way the only similarity is they are called the same name. Sexist comment? You bet, but at least I am honest.

  October 2, 2009

Not for a second has Ed above or anyone I know involved in women’s sport attempted to compare as you say “oranges with apples.”

In fact lots of leading women’s sports celebrate the difference between the male and female forms of the same sport and do not attempt to piggyback on coverage of the men’s game because they know, as you patently don’t, that their fan-base is completely different.

On the rare occasions that women’s sports are marketed or promoted alongside their relevant men’s sports, it tends to be for a very specific and relevant reason – for examine the double header at Twickenham later this month involving both England men and women. What would you suggest the RFU do? Run separate marketing campaigns for two games taking place on the same pitch, being shown live on the same TV channel, being played right after one another?

You should realise that thankfully you are not the target market for these women’s sports who are struggling to push their head above the parapet and make a positive impact on the health and fitness of the lives of females in this country.  

The likes of women’s rugby and cricket are well aware that their fan base is for the most part completely different from those who support the men’s game and they market themselves accordingly. Not that you would know that given your embarrassingly uninformed view.

21st century anyone?

Ali

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