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Ed Kemp on Sports Marketing

August 2009 - Posts

'Bloodgate' will blow over, but rugby has wider issues to address

The levels clubs are prepared to go to win is frightening.

 

Harlequins have rightly been hauled over the coals for the fake-blood scandal which has cost head coach Dean Richards his job and the club more than £500,000.

 

But the issue of cheating goes far wider than the controversy surrounding the South West London club, albeit in subtler forms.

 

Too frequently top sides pull their front row tubsters from the pitch, supposedly injured, when defending a lead and replace them with quicker and more agile backrow forwards.

 

It's cheating. It strengthens their ability to defend and, due to rules that require specialist scrummagers in the front row, takes the scrummage out of the game which again makes protecting a lead far simpler.

 

Long story short: they fake injury and are replaced by someone better equiped to help the team see out the game.

 

What Quins did is no worse, nor premeditated than what appears to occur on a regular basis - it just looked horrible and was easier to prove.

 

That is not to excuse Quins, but merely to say that systematic cheating has crept into the game on a wider scale which is damaging for the game's brand.

 

Rugby prides itself on its honesty and its followers deride footballers who con the ref and cheat the paying public with their theatrics.

 

Quins are in the spotlight today. That will pass, but it's time for rugby to pull its house in order or risk irreparable damage to its brand which in turn will drive away the supporters who reject the 'win at all costs' mentality.

 

 

 

Posted Aug 26 2009, 03:51 PM by Ed Kemp with 5 comment(s)

Stephen Fry: 'Cricket is proof that God loves us and wants us to be happy'.

With the Ashes finished, I'm a little late in posting this blog.I was only told about his yesterday so what the heck.

 

Before the Ashes began Stephen Fry was invited to talk before the England and Austalian teams in The Long Room at Lords.

 

This speech is of course a little out of date, but what he had to say was, as always, brilliant...

 

http://www.stephenfry.com/2009/07/16/cricket-speech-presented-at-lords-14th-july-2009/

 

Posted Aug 24 2009, 04:35 PM by Ed Kemp with 3 comment(s)

Lefty Obama welcomes right-leaning NASCAR to the White House

Today, US President Barack Obama will take a break from fending off criticism of his national healthcare proposals from right-wing nutters by welcoming NASCAR into his home for a visit.

 

Unlike over here, where we all seem to agree that the NHS is generally a good idea and that there's not too much wrong with a few wonky teeth, it's a time of division over the pond. And the issue of NASCAR visiting the President has devided the sport's right leaning supporters.

 

While on the campaign trail it was rumoured the Obama was to sponsor a NASCAR race in a bid to win over its right-leaning fanbase. The proposal was however dismissed.


 

Earlier this year the President was hammered by the Right after an April fools prank in Car & Driver magazine said that Obama had ordered Chevrolet and Dodge to pull out of the sport in order to be granted federal funding.

 

Ann Coulter, the right wing social and political commentator, failed to engage brain before blogging: 'If Obama can tell GM and Chrysler that their participation in NASCAR is an 'unnecessary expenditure', isn't having public schools force student to follow Muslim rituals, recite Islamic prayerrs and plan 'jihads' also an 'unnecessary expenditure'?

 

Frightening.

 

Posted Aug 19 2009, 11:39 AM by Ed Kemp with 3 comment(s)

Tweeting while on holiday is barking but now I wish I had

Updating your Facebook status while on your summer hols makes you certifiable in my book. And I don't understand why some feel the need to Tweet when they are supposed to be off enjoying themselves. I agree with David Cameron on that one although I'd never be so vulgar.

 

But while on holiday last week, I now wish I had been checking Twitter at least. It turns out 7-times Tour de France winner Lance Armstrong was joined by 300 cyclists in Scotland for an impromtu ride after issuing an open invitation through a Twitter post.

 

Armstrong thanked the riders in a later post: 'Thanks to everyone who turned up to ride in Paisley! I figured it would be a nice ride for a dozen or so. But 100s came! Ha ha! Awesome.'

 

 

Posted Aug 18 2009, 03:33 PM by Ed Kemp with 1 comment(s)

Ditched Piquet launches stunning broadside at Flavio Briatore, ‘The Executioner’.

 Here’s a pretty good way to make yourself highly unemployable.

 

On receiving news that his services were no longer required at Renault F1, Nelson Piquet Jr has responded by releasing a 1,133 word missive against his old boss, Flavio Briatore - apparently his 'executioner'.

 

Here it is in all it’s glory…

 

‘I have received notice from the Renault F1 team of its intention to stop me from driving for them in the current F1 season. I want to say thanks to the small group who supported me and that I worked together at Renault F1, although it is obviously with great disappointment that I receive such news. But, at the same time, I feel a sense of relief for the end of the worst period of my career, and the possibility that I can now move on and put my career back on the right track and try to recover my reputation of a fast, winning driver. I am a team player and there are dozens of people I have worked with in my career who would vouch for my character and talent, except unfortunately the person that has had the most influence on my career in Formula 1. 

 

I started racing at the age of eight and have broken record after record. I won every championship I raced in go-karts. I was South American F3 champion, winning 14 races and getting 17 pole positions. In 2003 I went to England, with my own team, to compete in the British F3 championship. I was champion there as well, winning 12 races and getting 13 pole positions. In fact I was the youngest ever champion. I raced GP2 in 2005 and 2006, winning five races and scoring six pole positions. I had a great season in my second year, only missing out on the championship to Lewis Hamilton due to technical mistakes of our team, which I take as my own as well, including running out of fuel during a race. I set the record in GP2 for the first driver to have a perfect weekend, scoring the maximum points available, in Hungary 2006. No-one matched that until July 2009 when Nico Hulkenberg did in at Nurburgring. 

 

The path to F1 was always going to be tricky, and my father and I therefore signed a management contract with Flavio Briatore, who we believed was an excellent option with all the necessary contacts and management skills. Unfortunately, that was when the black period of my career started. I spent one year as a test driver, where I only did a handful of tests, and the next year started as a race driver with Renault. After the opening part of the season, some strange situations began to happen. As a beginner in F1, I could only expect from my team a lot of support and preparation to help me in getting up to the task. Instead, I was relegated as “someone who drives the other car” with no attention at all. In addition, on numerous occasions, fifteen minutes before qualifying and races, my manager and team boss (Briatore) would threaten me, telling me if I didn’t get a good result, he had another driver ready to put in my place. I have never needed threats before to get results. In 2008 I scored 19 points, finished once on the podium in second place, having the best debut year of a Brazilian driver in F1.

 

For the 2009 season Briatore, again acting both as my manager and team boss of Renault F1, promised me everything would be different, that I would get the attention I deserved but had never received, and that I would get “at least equal treatment” inside the team. He made me sign a performance-based contract, requiring me to score 40% of Fernando Alonso’s points by mid-way through the season. Despite driving with Fernando, two-time world champion and a really excellent driver, I was confident that, if I had the same conditions, I would easily attain the 40% of points required by the contract. 

 

Unfortunately, the promises didn’t turn into reality again. With the new car I completed 2002km of testing compared to Fernando’s 3839km. Only three days of my testing was in dry weather – only one of Fernando’s was wet. I was only testing with a heavy car, hard tyres, mostly on the first day (when the track is slow and reliability is poor), or when the weather was bad. Fernando was driving a light car with soft tyres in the dry, fine conditions. I never had a chance to be prepared for the qualifying system we use. In Formula 1 today, the difference between 1st and 15th position is sometimes less than a second. It means that 0.2 or 0.3s can make you gain eight positions. 

 

In addition to that, car development is now happening on a race-to-race basis due to the in season testing ban. Of the first nine races that I ran this year, in four of them Fernando had a significant car upgrade that I did not have. I was informed by the engineers at Renault that in those races I had a car that was between 0.5 and 0.8s a lap slower than my teammate. If I look at Germany (where I out-qualified my teammate despite that), if I had that advantage in qualifying I would be fifth and not tenth. If we had that difference in the race, I would have finished ahead of my teammate, which I did in Silverstone, despite him having upgrades that I did not have. 

 

I believe without doubt in my talent and my performance. I didn’t get this far by getting bad results. Anyone who knows my history knows that the results I am having in F1 do not match my CV and my ability. The conditions I have had to deal with during the last two years have been very strange to say the least – there are incidents that I can hardly believe occurred myself. If I now need to give explanations, I am certain it is because of the unfair situation I have been in the past two years. I always believed that having a manager was being a part of a team and having a partner. A manager is supposed to encourage you, support you, and provide you with opportunities. In my case it was the opposite. Flavio Briatore was my executioner. 

 

Being under pressure is not new to me. I have had criticism throughout my career, and have also had a lot of expectations put on me due to my name. Up until now I always met those expectations – surpassed them even. I have never before felt the need to defend myself or fight back from rumours and criticism because I knew the truth and I just wanted to concentrate on racing – I didn’t ever let it affect me. Fortunately, I can now say to those people who supported me through my career that I’m back on the good tracks and considering the options for a new start in my F1 career in a fair and positive way.

Posted Aug 03 2009, 04:41 PM by Ed Kemp with no comments
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