When Diageo needed a brand ambassedor for its Gordon's Gin brand it turned to celebrity chef Gordon Ramsay.
I guess we shouldn't have been too suprised then at the news of Diageo's new brand ambassedor for its Bell’s Scotch Whisky - England cricketer Ian Bell.
‘Ian's classic technique and commitment to exacting standards make him a great fit with the quality and craftsmanship for which Bell's Scotch Whisky,’ says Hilary Maguire, senior brand manager for Bell's Scotch Whisky at Diageo GB.
Okay, that kind of fits…
Bell says: ‘I cherish playing for England and couldn't be happier than to be playing in the Ashes again. It is great when your performances are recognised and rewarded not only by the selectors but also now by the makers of Bell's Blended Scotch whisky’.
That’s fair enough too… but there’s something else, isn’t there?
‘Of course it helps that they have such a good brand name!’ he adds.
Ah, yes, of course…
