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Ed Kemp on Sports Marketing

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Follow Andy Murray on Twitter, but steer clear of Usain Bolt   

Andy Murray get a lot of grief - not least from my usually mild mannered mum. The papers seem more interested in putting his girlfriend and celebrity fan Kate Winslet on the front pages than the man himself - and I can't find anyone at work with a kind word to say about him.

 

I'm not his biggest fan - but with 52,000 I've been following his progress through Wimbledon on Twittter. At least I'm pretty sure it's him - his bio reads: 'I play tennis', so I guess it must be...

 

But then again I was following Usain Bolt until he tried to sell me energy drinks, hotels in Thailand and rope me into some pyramid scheme.

 

Anyway, back to Murray.

 

We learn he was chuffed to get a good luck phone call from Sean Connery, that contrary to what you may read in the tabloids he loved playing under the Centre Court roof and he thanks the staff at Pizza Express for staying open late to cook him a pizza.

 

So - which Andy is everyone supporting in the semis??

Published Jul 02 2009, 09:50 AM by Ed Kemp

All Comments

Jeremy Lee
  July 2, 2009

It's obvious which one I'll be supporting. In fact if there was an Andy Hitler playing I'd support him over Murray.

Ed Kemp
  July 2, 2009

I'm backing A-Rod too. but i don't mind if Murray wins it... after all he's not paid to be a celebrity, he's paid to play tennis - as his Twitter biog suggests!!!

Shame Nadal isn't there though as he's without doubt the most entertaining, most sporting and the best player.

Jeremy Lee
  July 2, 2009

You say that but he's clearly trying to get some sponsorship coin as well so I guess that's just a caveat. At the end of the day he is the end of a bell

gravemaurice
  July 2, 2009

While Murray is undoubtedly paid to be a tennis player, not a celebrity  (though it could be argued that he would have no sponsorships if there were not an element of celebrity involved), this doesn't mean one should like/accept the way the guy is just because he's good at the sport. To me the comparison between him and, say, Federer or Nadal, is akin to the whole Ronaldo/Messi argument. In other words, sportsmanship, humility and a pleasant attitude versus petulance, crassness and arrogance. But hey that's just my opinion...

gravemaurice
  July 2, 2009

Forgot to say - I'm supporting Roddick.

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