If you can’t beat ‘em, join ‘em and all that. The Mirror is reporting that Manchester City will next year be sponsored by Etihad – which translates as ‘united’, and should cause some amusement to their friends at Old Trafford.
What will be less amusing for the Red Devils is that the deal is worth a club record £45m over four years. While City don't exactly need the cash for obvious reasons, the deal does show the club's new status despite currently remaining hopeless on the pitch.
The paper also reports that City's kit manufacturer Le Coq Sportif is to be replace by England kit maker Umbro – that deal will net the club a further £15m.
