You can tell how David Beckham’s football career is going by the brands he’s promoting. Or to put it more accurately, by the brands that want him in their ads.
In his playing pomp at Manchester United and then Real Madrid, the squeaky voiced midfielder promoted Armani and Vodafone among others.
But then he made the fatal mistake that all footballers seem to make at some point in their career – he turned 30. Whooosh… off to LA Galaxy he toddled but soon found brands such as Gillette and Pepsi unwilling to renew contracts with a star seemily on the wane.
England’s record caps holder must have wondered why exactly he was then being asked to promote Sharpie markerpens and breaded fish but being the trooper he is did so without fuss.
His return to Europe with AC Milan and to the England squad is mirrored by the launch of a new global ad campaign for Motorola.
The ‘Aura of Beckham’ ads promote Motorola’s luxury handset, Aura a ‘celebration of artistry and design’. This is much more like Becks.
The phone takes over two weeks to make due to its hand-sculpted body apparently and it has over 200 Swiss-made individual components. It has a 62 carat sapphire lens, one of the most scratch resistant materials on Earth, and exposes its internal mechanics like a ‘classic watch’.
Basically it’s really really cool.
Welcome back Becks.
