…is one of many headlines you almost certainly won’t be reading on Chelsea’s official Twitter profile which launched yesterday.
The club has been active in recent years in bringing breaking news to its fan base ahead of the mass media and has done so through its Chelsea TV.
It's early days I know but so far I have to say it’s latest new media effort is dull reading. To save you the trouble here are some errr…highlights:
The goalkeepers have some interesting obstacles laid out in their session.
8 minutes ago from web
From my window I can see the lads are all out for training.
15 minutes ago from web
Frank Lampard has returned, all smiles.
30 minutes ago from web
Not that this tedium is stopping our sports press from sniffing around for a story. In the first few hours Stamford the Lion, the Chelsea mascot who writes the official miniblog, noted that 'there seem to be a couple of journalists following my Twitter, no doubt hoping for a few lines for a story.'
They might be waiting a long time.
