Today Marketing has announced its official involvement in the inaugural Marketing Industry Triathlon.

The event, which is being presented by The Contact Group, Human Race and the MCCA, takes place on 10 July at Dorney Lake, Eton, Windsor - home of the 2012 Olympic rowing regatta. We aim to raise £100,000 for our two chosen charities; Clic Sargent and Alzheimer's Society.

The day includes a full-length triathlon for the super keen, but also shorter distances for fist timers as well as a team relay.

Many are put off triathlon over concerns over costs. With that in mind I will be bringing you information on cheap wetsuit/bike hire once details they become available as well as handy triathlon hints and tips along the way.

Please feel free to email me with any questions relating to the day itself or triathlon in general at edward.kemp@haymarket.com

As way of background Triathlon is the fastest growing sport in the UK, with the London Triathlon now attracting around 13,000 competitors of various ability each year. Our event comes just a few weeks before the London Triathlon so should appeal to those of you looking for a timely warm up event.

Although the sport has never caught the attention of the mass media, Britain has an excellent pedigree in Triathlon. In recent years Tim Don and Helen Tucker have both been crowned world champions while Chrissie Wellington has won triathlon’s ultimate event, the Kona Ironman for the past two years.

Marketing have no such heroes but will be entering two competitors nonetheless; myself and Joe Thomas – We hope to see as many of you as possible on the start line.

Entries, which are open to anyone in the marketing, advertising, media and PR industry, are now available at www.humanrace.co.uk or call 0208 399 3579