This Sunday is Super Bowl Sunday.
But there much more to Super Bowl than gents in crash helmets – in fact the official homepage for Super Bowl 43 doesn’t bother to mention which teams are even playing. I'm not sure it matters that much to be honest.
Such is the pulling power of the Super Bowl that broadcasters have taken to using the event to invite the nation’s biggest advertiser to preview next year’s programming. And this year for the first time in over a decade the Super Bowl returns to NBC, which has dubbed the weekend’s showcase to advertisers, ‘Super Front’.
Meanwhile, Hula – the online video sharing site jointly owned by NBC and News Corp and which is rumoured to be coming to the UK – will use the SuperBowl as the platform for its first TV ad.
The Super Bowl has always been a massive marketing opportunity and this year is no exception although economic pressures have made some brands more innovative than in the past.
Doritos, for example, has avoided the costs of creating its own Super Bowl by running a ‘Crash the Super Bowl’ campaign, which has seen more than 2,000 fans create their own TV spot with the winning entry running during the big game.
In the meantime, here are a few Super Bowl ads worth checking out…
Pedigree
http://www.youtube.com/watch?v=xl0x3LlWIig
Toyota
http://www.youtube.com/watch?v=vwXbGc-t2qg&NR=1
Careerbuilder.com
http://www.youtube.com/watch?v=79tMMFja-Fw
And of course there’s one ad that’s getting plenty of attention today but will not be running on Sunday after being banned by broadcaster NBC. Here is PETA’s ad…
http://www.marketingmagazine.co.uk/news/877069/NBC-refuses-air-sexy-ad-Super-Bowl-claiming-vegetarians-better-sex/
