Drug abuse, sex scandals and WAGS were once pretty must the sole domain of the Premiership footballer.
Barring a few incidents rugby has a always been viewed as a sport with a greater set of values.
Recently though, an uglier side more commonly associated with the football appear to creeping into the country's second sport. From a sponsorship perspective it raises some interesting points.
While some brands will be interested by the increasing profile of the sport since it turned professional over a decade ago, while others who have chosen to support the sport because of it's core values may just be watching with some concern.
Last summer, England players found themselves on the front pages last summer after being accused, falsely as it happens, of rape. And this week we learn that Bath prop Matt Stevens has a serious drugs problem.
And then there's Danny Boy. Gavin Henson may have pioneered the celebrity rugby player lifestyle but the choices of England's Danny Cipriani off the pitch are becoming as questionable as some of his recent poor ones on it.
It's not all his fault. And why shouldn't he date Kelly Brook? But for a boy that says he is trying to shed his showbiz image hopping over to Milan for a preview of the latest Armani collection this week wasn't a smart move.
In sport if you're delivering on the pitch, you can pretty much do as you please off it. But when you're playing like a twerp its best to keep yourself to yourself.
