Here’s a first look at Tottenham Hotspurs new stadium plans…
So what can fans look forward to?
According the club the new stadium will put the fans closer to the action and a roof which will host four large screens in the top corners. There will be a club museum – probably without a trophy cabinet - and shops.
You just can’t build a stadium today without a naming rights partner and Tottenham is no exception.
In October Chairman Daniel Levy confirmed that – like Everton which is also planning a new stadium – the club would aim to secure a partner for the club’s new ground.
The key to naming rights is that the name must be snappy or fans and the press simply won’t use it.
North London rivals have Emirates, which works. The Friends Provident St Mary’s Stadium does not. And neither did the BT Cellnet Riverside Stadium.
Often the stadium naming rights parter is the same as the shirt sponsors. Take Bolton and Reebok for example.
But with Spurs shirt sponsors Mansion is in its final year with the club and with online gaming companies seemingly beating a retreat from football sponsorship it is an unlikely partner in the future.
