If any brand manager ever wanted an example of why it is important to constantly evolve and improve their brand, they need look no further than the New Zealand Haka.
Today the Haka is performed with such passion and ferocity that intimidated opposition constantly seek ways to respond to it else they enter the game a nervous wreck.
Some have tried advancing on the New Zealand team, while last weekend the Welsh players stood motionless and just starred them down. It was probably the best response I can recall and I hope England are working on a game plan for this weekend.
But the Haka wasn’t always so scary. Just take a look at this priceless effort from 1973...
http://www.youtube.com/watch?v=emJyEa4z2Ec&feature=related