The Sun has had a poster ad gloating about Britain’s success over Australia in Beijing banned for using the word 'bloody' .
The ad in question was a play on the Australian Tourist Board’s ‘Where the bloody hell are you?’, and asked Aussies ‘Where the bloody hell were you?’
I’m glad the ad got banned – not because I think particularly agree the ad was offensive but simply because our gloating has a pretty nasty habit of coming back to haunt us.
Maybe if we hadn’t spend so long gloating about our rugby team’s RWC win in 2003 we wouldn’t currently be on the wrong end of record thumpings. And what happened after all our showing off after the Ashes in 2005? We went down to Australia 18-months later and got whitewashed!
Let’s just hope we don’t get our comeuppance in four year’s time in our own back yard…
