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Outfit builders prt 2 - the outfit builder strikes back!

Following on from my previous, less than enthusiastic post about outfit builders and their viability in online ecommerce, I came across this video which really got me excited:



Yes it's clunky, and the production quality is poor, but if the guys behind this have managed to get a prototype working, others will surely not be far behind. This is the kind of exciting development that would be a game changer in fashion ecommerce.

Published Jul 06 2009, 02:56 PM by FADI SHUMAN
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News Outfit builders prt 2 – the outfit builder strikes back! | Web 2.0 Designer
  July 13, 2009

Pingback from  News   Outfit builders prt 2 – the outfit builder strikes back! | Web 2.0 Designer

 
Mario Faure
  October 21, 2009

In response to prt1 - The BodenUSA outfitting application is powered by MixMatchMe. This application is performing really well for Boden in both the USA and the UK. The stats so far, are pointing to a significant increase in average order values, increased user engagement and longer session times. There is no shortage of product on the Boden outfit maker sites, in fact their entire catalogue is available to mix & match (around 900 products).

French Connection also uses the MixMatchMe application, with similar success results.

MixMatchMe has recently launched an affiliate website for their partner brands, where outfits can be created with Boden & French Connection clothes.

Have a play:

www.mixmatchme.com

Hope you like it - more brands are coming soon.

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eCommerce Kung Fu
Fadi Shuman, Co-Founder of London & New York based creative digital agency Pod1, blogs about eCommerce for Revolution
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FADI SHUMAN

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Member since: 23 Mar 2009

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