Why most advertising doesn't work

re: Why most advertising doesn't work

Jack Gardner — Tue, 05 May 2009 20:57:23 GMT

Kev, In the previous Dave Morris blog Dave Bedwood said, Jack Gardner you are a genius. Nuf said. Wink touch side of nose. I have heard a big intake of breath over my Astred Mynach cinema ad. I sat in the cinema in Wales and listened to the audience when that ad came on. Nuf said

re: Why most advertising doesn't work

Kevin Gordon — Tue, 05 May 2009 16:27:11 GMT

So are you a Hertz (NUMBER 1) or Avis (WE TRY HARDER) Jack?

re: Why most advertising doesn't work

Jack Gardner — Tue, 05 May 2009 16:08:09 GMT

Bit like the cinema ad I did for a college. It just said, At Ystred Mynach College we like happy endings.

Let's not mention D&AD again

re: Why most advertising doesn't work

Chris Gosling — Tue, 05 May 2009 15:53:44 GMT

No, I'm an old geezer living in sin and making little telly progs now . . . much better than marriage!

re: Why most advertising doesn't work

Jack Gardner — Tue, 05 May 2009 14:47:31 GMT

I just wondered what happened next. Did you marry again etcetera?

re: Why most advertising doesn't work

Chris Gosling — Tue, 05 May 2009 14:09:19 GMT

Good lord yes . . ages ago.

re: Why most advertising doesn't work

Jack Gardner — Tue, 05 May 2009 14:04:27 GMT

Hello Chris. I wrote to you but they have obviously censored it. Trottskyites. I said sorry because i thought you were talking about my quote

The longer you have nothing the more valuable it becomes.

Page 121 of, I wish I was the person I'm pretending to be

UK £4.99 US $8.95

And I enquired if you are the Chris that wrote the blog about sailing around for a couple of years.

re: Why most advertising doesn't work

Chris Gosling — Tue, 05 May 2009 12:13:03 GMT

I don't know anything about your book - my comment was about the book written by the subject of this blog, Robert Townsend - Up The Organisation, which the blog's author is quoting.

Is it a condition of membership here that people have to reply to you instantly?

re: Why most advertising doesn't work

Jack Gardner — Tue, 05 May 2009 12:02:36 GMT

No sign of Mr Gosling then. There's a surprise.

re: Why most advertising doesn't work

Kevin Gordon — Tue, 05 May 2009 08:21:16 GMT

Hi Jack,

I suppose there is a tenuous link between Avis's line: 'We try harder' and the psychology behind the old USSR regime, and the six points that Dave has mentioned as a pact between agency and client and Communist Party manifesto as we understood it in the West. However, I remember asking my Russian wife whether they ever had strikes on the Moscow Metro. She told me; "Y

ou must be joking! If the drivers ever went on strike, the Police would beat them up. (Not exaxctly the picture we got in the UK is it?) During a recent strike, the ringleaders actually had their salary halved, whilst those who did not strike kept their salaries which does go part way to endorsing your: 'The longer you have nothing the more valuable it becomes' It also endorses the meaning of Avis's line. However, Avis got that meaning across in three words, not ten.

re: Why most advertising doesn't work

Jack Gardner — Mon, 04 May 2009 19:47:35 GMT

Trotskyites Is this acceptable? Chris you seem to be saying that the aphorism I quote above is not original and that you read it thirty years ago. Both I and the publishers of my books believe that my work is completely original. Could you please provide the name of the book in which you read this aphorism and any other details that might help us track down this work. Clearly I take questioning my integrity very seriously and if you cannot provide the evidence I have requested then I would expect an apology which might help start to remove this stain on my creative integrity. I look forward to hearing from you.

re: Why most advertising doesn't work

Jack Gardner — Mon, 04 May 2009 18:28:34 GMT

I seem to be being seriously censored. How many more of us are there on this site being castrated and whatever the female equivalent is? Probably something to do with Kevin's finger. The irony is it's called Brandrepublic with Russian constructivist influences. Brothers, sisters I cry freedom and down with totalitarian regimes who will not tolerate free expression. We will overcome the Trotskyite regime but I might not be there with you to see the final campaign.

re: Why most advertising doesn't work

Chris Gosling — Sun, 03 May 2009 19:33:20 GMT

As true now as when I read it 30 years ago. It's just a pity that the people with the bucks haven't read the book . . .

re: Why most advertising doesn't work

Jack Gardner — Sat, 02 May 2009 13:01:37 GMT

The longer you have nothing the more valuable it becomes.

Page 121 of, I wish I was the person I'm pretending to be

UK £4.99 US $8.95

re: Why most advertising doesn't work

Kevin Gordon — Fri, 01 May 2009 16:06:45 GMT

Hi Dave,

I'm Living Picasso's life backwards.

Hi Jack,

My father had a terrible stutter when he got excited.

I've inherited it in my right index finger.

Now, what's your excuse for repetition?