It seems like we’re all revolting and complaining on the web these days – from musicians making revenge song virals about broken guitars on major airlines to the latest privacy concerns over fledgling mobile phone directory 118 800. It’s a potent way to speak your mind – that’s for sure. It’s a PR nightmare too. If you come out screaming ‘boo hiss’ you’re adding fuel to the flames. It’s your customers talking and you’d better be listening! However, are all these campaigns really being instigated with the best intentions? The ones against 118 800 were founded on plenty of mischievous mistruths e.g. that every single UK mobile number is in the directory and that our kids are going to get direct cold calls night and day. Isn’t there a little bit of new found revelry in the power of the little man? After all those years being at the whim of the big brands we’re sparking revolutions here, there and everywhere.
